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Press & Promotion Workshop

“Making Headlines” workshop delivered by Reputation Inc. hosted at Conservative party headquarters with a volunteer from the press team and a special guest journalist from The Guardian.
      

Twenty charity workers had a morning discussing media relations with industry experts. Topics Mark & Maita from Reputation Inc delivered included:

• Elevator pitch icebreaker

• Message Development – the sizzle factor

• Charity campaign case studies – no smoking day

• What makes a story

• Journalist’s perspective – David Mills – The Guardian

Alex - CCHQ press team spoke about her work with supporting the Chairman and ran a Q&A session with a focus on engaging MPs & appealing to busy journalists.

David Mills - The Guardian – Editor of Social Enterprise & Voluntary sector professional networks spoke about the perspective of journalists and how to build relationships with them and work angles to get the stories into the papers.


Partners: Conservative Party HQ, Reputation Inc & The Guardian
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Highlight: Interacting & learning about causes & applying skills to new audience
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Skills & Knowledge Enhanced:
Sharing skills & knowledge with practitioners in other fields
Facilitation & presentation experience

Understanding community needs

  Partners: Twenty small local charity communications workers – range of causes
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Highlight: Practical understanding on how to get more media coverage
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Skills & Knowledge Enhanced:
Learning about press & media with experts
Getting tips on engaging with MPs
 Example charity campaigns inspirations

Time and Talents Project Support: Questionnaire to gauge knowledge, support with pitch level & content, inviting & managing attendees, on the day support

Employee Volunteer Quotes:

“The press workshop with TTW was a fantastic way for organisations to work on emerging issues on the front line of charity press. It is also the perfect opportunity for employees to share knowledge and to learn more about some important local causes.”

Employee Volunteer – CCHQ

“It’s exhilarating & exciting to help people with passionate causes to get their message out more widely. As corporate communicators, we sometimes take for granted the skills & tactics we employ every day to drive our clients’ reputations. Hearing about the innovative & ambitious projects Westminster-based charities have up their sleeves. We were thrilled to brainstorm with the group to get those initiatives on the front page, where they deserve to be!”

Employee Volunteer – Reputation Inc

In action

 

Download full case study


“I thought there was a wealth of useful information that certainly challenged my own thinking on our press strategy. To have both Alex & David come in &talk about receiving our approaches & press releases was invaluable insight.”
Communications Manager - Charity

“I wanted to say how brilliant your workshop was really inspiring and one of the most practically useful I have ever attended regarding Press and Media”
Conference Marketing & Business Manager – Local Community Centre



(Author: )

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